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Professional Jeweler MagazineSelling Earrings to Fit the Face By Calla Gold When it comes to earrings, what's flattering on one face can be frightful on another – learn the difference and your customers will flock to you. There are right earrings and wrong earrings for every occasion and every woman. There are earrings for work, the opera and the party Saturday night. There are casual earrings to wear around the house and go to the grocery store. With the right earrings, a casually dressed woman can seem elegant or sophisticated. But forget the occasion for a moment and help your customer find earrings to complement her face shape. Consider the geometry of her face and what will accentuate her good features. The texture and color of the earrings should work with the cut and color of her hair. All these considerations are important and, as a jewelry sales professional, you should know which earring shape should adorn which women. Check the illustrations for guidelines. Skin Deep Along with the shape of the face, consider the condition of the skin – no matter how much sunscreen, lotion and potion is applied, skin changes with age. Small, flat smooth-surface earrings show off sleek, youthful complexions, though textured styles are perfectly acceptable. Older women should wear larger earrings. They should avoid smooth, "design-less" looks, which call attention to imperfect skin. Draw attention to their overall beauty with the use of bigger, bolder, more colorful jewelry. |
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